Lower middle market opportunities, tailored to your vertical
The best deals never see a formal process. We help you find them first
80%
Average hours saved per month
20+
From thesis to first replies. Launch your first campaign and start conversations within a month
4 wks
The Case for Proprietary
The firms winning off-market deals aren't waiting for broker CIMs. They're building relationships with founders and owners months before a process starts. Proprietary sourcing means lower multiples, less competition, and a first look at deals your competitors never see
Proprietary deals trade at lower multiples. No auction, no bidding war, no Lehman formula inflating the cost
You find the deal first. You set the timeline. No competing LOIs. No rushed diligence
Founders remember who reached out first. The relationship starts before the process, not during it
Why LinkedIn?
Most deal sourcing agencies overlook the one channel where founders are still reachable. Gatsby brings LinkedIn into your origination workflow
What We Do
01
Share your acquisition criteria: industry, revenue range, geography, ownership structure. We build a campaign around your specific investment criteria
02
Your deal team connects their LinkedIn accounts. Outreach comes from real people at your firm, not a generic brand account. Founders respond to partners, not platforms
03
Gatsby identifies thesis-aligned targets, crafts personalized messaging, manages conversations, and handles replies. Every message is tailored to the prospect and sent at the right time
04
Qualified, thesis-aligned founders on your calendar. We manage the conversation from first touch to scheduled meeting. You focus on evaluating the opportunity
What You Get
Data platforms give you lists. Buy-side brokers charge you a retainer and a Lehman fee. Gatsby builds your firm's proprietary outbound sourcing channel, with a dedicated strategist, live onboarding, and weekly optimization. The platform handles the enrichment, targeting, and personalized messaging. You handle the relationships
Dedicated strategist and done-with-you onboarding
Thesis-based prospecting and target identification
Real-time enrichment: headcount, hiring signals, revenue, tech stack, ownership
Personalized messaging from your team's LinkedIn profiles
Who We Work With
We work with private equity and M&A teams that are serious about building proprietary deal flow. Here's what our best clients tend to have in common:
Targeting the lower middle market ($5M to $100M enterprise value)
Active capital to deploy
A dedicated business development or origination lead (or building one)
An M&A team or partners sourcing their own deals
Building proprietary deal flow alongside broker relationships
Looking for a sourcing partner, not just another data subscription
If some of these sound like your firm, we'd love to chat
Book an Intro CallSee what your outreach pipeline looks like each month
Deal Team Profiles Connected
Average Deal Size (EV)
Your Monthly Pipeline
Your team converts these into meetings and diligence conversations
Monthly Pipeline Value
$750M
Based on 30 deal intros at $25M average EV
Estimates based on 300 targeted messages per profile per month, 10% reply rate, and 50% positive reply rate. Actual results vary by thesis, vertical, and outreach quality
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A sourcing partner built around your thesis